Marketing Proposal - 3230 Words

New†©York†©Fries†Ã¢â‚¬ ©Potato†© Noodle†© Table†©of†©Contents†© EXECUTIVE SUMMARY†© INTRODUCTION: THE COMPANY†© NEW PRODUCT IDEA CUSTOMER NEEDS AND WANTS TARGETED†©MARKET†©SEGMENT†© SWOT†©ANALYSIS†© BRANDING†©AND†©POSITIONING†© PRICING†© PROMOTION†© PLACE†©(MARKETING†©CHANNEL)†© APPENDIX†© 3†© 4†© 4 5 6†© 6†© 9†© 11†© 11†© 14†© 16†© 2†© EXECUTIVE SUMMARY New York Fries (NYF) is a Canadian franchise that specializes in potato, in particular French fries and hot dogs. There are few issues with the company itself, such as limited choices, limited access to the product. Our report analyzes the issues incorporated in NYF and recommend way to improve the situation. After evaluating the needs and wants of our existing and potential consumers, we†¦show more content†¦Also, we believe that potato made noodle is more filling, and will able to satisfy our consumers’ hunger during break time. In contrast to wants, products will only be successfully introduced if consumers are able to afford, thereby converting wants to demands. We believe our targeted customers, who are 5†© the white-collar working class, have the purchasing power to afford a bowl of potato noodle served by us. Targeted Market Segment In Hong Kong, we are targeting Asian who has tradition of eating delicious noodles. Our target customer group is aged from 20 to 45 years old, with a monthly income of $10,000 to $50,000. They are mainly the white-collars, who are in the working or middle class. They are status-oriented achievers and always demand for fashionable way of enjoying traditional foods. We target to serve our noodles as a quick lunch during the customers’ limited break-time. We believe the noodles will be beneficial to those who seek for high quality, healthy and fashionable fast food. Our target segment is relatively small but well defined at this stage in order to achieve greater market share at the introduction of our potato noodle. SWOT Analysis Strengths †¢ Since NYF has been specializing in potatoes for more than 20 years, this provides us sufficient resources and abilities to produce potato products. Also, we have a strong and effective supply network in both North America and Hong Kong, whichShow MoreRelatedMarketing Proposal : Marketing Plan1575 Words   |  7 PagesGreyston Bakery Marketing Proposal Executive Summary Marketing is a very crucial component of every business. The case study mentioned in this paper discusses a complex business structure, where the company’s goals are more concerned with community and environment sustainability. However, for the concerned company to achieve its goals, the Chief Executive Officer needs to improve its profitability without deviating from the core mission. 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The New Hindu Arabic Numerals - 2106 Words

It is late at night, as two men huddle over their tables in 15th century Europe. The man with the quill pen finishes off his last numeral with a flourish, glancing briefly at the man a few feet away, furiously moving counters along a table. The first man has efficiently reached the correct answer with the new Hindu-Arabic numerals. He is the Algorist. The other man scrambles to finish gliding the counters, nervously glimpsing the Algorist’s completed work, he is the Abacist. Lady Arithmetica towers over the two and it is evident who is winning the race. Her clothes are covered with the Hindu-Arabic numerals and she looks approvingly upon the Algorist’s effortless calculations. The Algorist triumphs over the Abacist in the debate over which technique is better, apparent in the Abacist’s worried expression and the Algorist’s smug smile as the dominance of the abacus slips away. 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Religion, Morality, and the Good Life Free Essays

Religion, Morality, and the Good Life Does morality depend on religion? Many believe the fundamental aspects of morality and religion join to form the basis on how one chooses to live their life. Some would define morality as a system we humans use to distinguish between what is right and what is wrong. Morality could derive from a number of different factors including, religion, culture, and upbringing. We will write a custom essay sample on Religion, Morality, and the Good Life or any similar topic only for you Order Now Those that believe that morality derives from religion or God’s commands trust in the Divine Command Theory. The Divine Command Theory is the idea that morality is dependent on God; that one’s moral obligation be determined by their obedience to God’s commands. This theory has been and probably will continue to be controversial to many. Morality must have a purely secular foundation. Although religion might not be the concrete basis for morality, it is certain that religion is needed sometime when dealing with specific aspects of morality. There are 2 types of morality, justified and unjustified. Justified morality is common sense and does not require intense interpretation. For example, â€Å"Do not steal† is a justified moral command because when one steals they are bringing evil to someone and that is immoral. Unjustified morals are much harder to find reason for than justified morals which can be easily justified by common knowledge. â€Å"Do not have sex before marriage,† is an example of an unjustified morality. It is difficult to explain why doing the act is immoral. This moral standard is irrational in that there is no reasonable answer why one should not do this act in order to remain moral. Religion comes in handy when dealing with grey areas of morality. Those grey areas are known as the unjustified moral commands or unjustified morality. Given the example for an unjustified moral command, one could answer the question â€Å"Why should I not do this in order to remain moral,† by saying it is immoral to have sex before marriage because God commanded us not to because he will punish one who does not follow his commandments. There is no central harm because if this action but one’s self-interest or fear of God’s wrath will keep one from committing this immoral act. The use of God and religion to justify these issues is only useful when dealing with a God-fearing and moral person. Although using religion with morality, in this case, may cause one to agree that morality needs religion and that the Divine Command Theory explains why, it does not justify that religion is the basis for morality. Are right and wrong actions commanded by God? The Divine Command Theory states that good and bad are created by God, not by humans. It has been illustrated that the Divine Command Theory cannot be logically true. The Divine Command Theory states that if God commands â€Å"A,† his commands by itself are sufficient to make â€Å"A† good. â€Å"A is good† just means â€Å"A is commanded by God. † God’s commands are good simply because God commands it. If there were no God, or if God did not issue any commands, then there would be no such thing as moral right or wrong. However, if actions are good on their own without influence from God, then the Divine Command Theory is false because it is naturally commanded that we do things which are good and avoid those in which we know to be wrong. One’s belief in the existence of a god or gods may cause one to believe that morality assumes God’s existence. Their beliefs seem to give their lives purpose and clear understanding. In Genesis 1:27 it says, â€Å"So God created mankind in his own image, in the image of God he created them; male and female he created them. † (NIV) According to Christianity, God created us in his likeness as to fulfill the plan or purpose that he had intended for us. With this idea, the Catholic Church developed the concept of natural law. This natural law concept stated that by working out what one’s purpose is, we will be able to see how we should act and/or behave; it would be apparent in the way in which we have been designed. Within the Catholic Church, the Pope’s condemnation of homosexuality is an example of the natural law theory at work. The natural result to sex is conception, and any other sexual act that is not available to this possibility would be an immoral rejection to the plan God had intended for them. It is obvious that this natural law approach to ethics can cause controversy. It might be perceived as a poor imitation of morality in that it fails to provide justification for many basic moral principles. The supposed link between God and morality provides the idea because God is omnipotent and our creator; we have an obligation to obey his commands. With him being our creator, we owe him our existence. Many ask the obvious question, â€Å"Why do we have this obligation? † Although this view has not stood up to reflection, people once believed that children owed the act of obedience to their parents only because children depended on their parents. This view is remarkably similar to the reasoning given for feudalism. In feudalism, in exchange for the protection of the lord, the vassal would give some sort of service to the lord. The obligation between the lord and the vassal regarding the fief or land forms the basis of the feudal relationship. The weakness in this political system was that the vassals never agreed to this plan. By answering the above question in saying that our obligation to obey God’s command is because obedience is morally right, the assumption has been made that morality exists independently of God. Why things are right in the first place is justified and explained by the Divine Command Theory. The Divine Command Theory shows an apparent resemblance to the natural law approach as discussed just before. Rather than focusing on features of his assumed creation as with the natural law theory, the Divine Command Theory implicates a focus on God’s orders. An obvious example of God’s orders would be the Ten Commandments. The most common objection to this approach is that it makes morality seem somewhat subjective. It implies the theoretical likelihood of rape being right simply because God commands this. Some may say that God would never command such an act as rape. God has not, in fact, commanded that rape is good. Assuming that the Divine Command Theory is, in fact, true, it would see God’s goodness in that he will not do anything wrong. But it does not follow that he won’t be unjust or cruel. As long as he is not violating any of his commands, no matter what God does, he will not be doing anything wrong. God is omniscient and morally perfect. Surely this gives us exact reason to why we ought to obey his commands. God’s moral perfection, after all, guarantees that he will issue only those commands that he thinks are right. His overall insight and expertise assures that he will never be wrong in what he believes is right to command of us. It sees God as the highest possible moral guide, giving us reason to always obey his commands. Although this is correct, it does not support the Divine Command Theory. To argue this point is to assume that the greater moral quality is dependent of God’s will, in which the basis for what he commands is. Some thinkers like Immanuel Kant and John Newman, just to name a few, have argued that a sense of conscience is evidence of God. With morality and religion being independent of one another, the independence is considered to be compatible with the existence of God. If we accept that the existence of conscience assumes a being to whom we owe responsibility, God would seem like the only candidate. He is the only person with omnipotent power to see and judge our every action. Newman furthered this thought by asking why people would feel guilty if they did not think they were being watched. In conclusion, there is something wrong with every way of linking morality to religion. I am not claiming that religion cannot have things to say about morality or that it is incapable of helping people do what is morally right. Instead, my claim is that ethics is enhanced with a religiously neutral foundation. Religion can be defined a set of practices independent of a belief system. Religion is the way in which you worship. Some people have participated in religious worship for a while without giving a great deal of thought to a belief system. Morality can be based on religion, but it also can be independent of one’s religion or faith. Although it is possible to hold a religion and not hold to any strong moral principles and vice versa for holding just moral principles, many people hold religious and moral principles. As with Christianity, religion is doing what you are told to do regardless of what is right, and morality is doing what is right regardless of what you are told to do. Although morality and religion are used at times to justify one another, they are not dependent of one another. . Works Cited â€Å"Genesis 1 NIV – The Beginning – In the beginning God – Bible †¦ † Bible Gateway. Web. 15 Apr. 2013 http://www. biblegateway. com/passage/? search=genesis+1version=NIV. â€Å"The Internet Classics Archive | Euthyphro by Plato. † The Euthyphro. N. p. , n. d. Web. 15 Apr. 2013 How to cite Religion, Morality, and the Good Life, Papers

Bipolar disorders Essay Example For Students

Bipolar disorders Essay The phenomenon of bipolar affective disorder has been a mystery since the 16th century.History has shown that this affliction can appear in almost anyone. Even the great painterVincent Van Gogh is believed to have had bipolar disorder. It is clear that in our society many people live with bipolar disorder; however, despite the abundance of people suffering from the it, we are still waiting for definite explanations for the causes and cure.The one fact of which we are painfully aware is that bipolar disorder severely undermines its victims ability to obtain and maintain social and occupational success. Because bipolardisorder has such debilitating symptoms, it is imperative that we remain vigilant in the quest for explanations of its causes and treatment. Affective disorders are characterized by a smorgasbord of symptoms that can be broken into manic and depressive episodes. The depressive episodes are characterized by intense feelings of sadness and despair that can become feelings of hopelessness and helplessness. Some of the symptoms of a depressive episode include anhedonia, disturbances in sleep and appetite, psycomoter retardation, loss of energy, feelings of worthlessness, guilt, difficulty thinking, indecision, and recurrent thoughts of death and suicide (Hollandsworth, Jr. 1990 ). The manic episodes are characterized by elevated or irritable mood, increased energy, decreased need for sleep, poor judgment and insight, and often reckless or irresponsible behavior (Hollandsworth, Jr. A bad attitude can be an after effect of these early life traumas and abuses. An example of this is Lauren: at four years old she had been chained to a car door and while chained was attempting to care for her younger brother who was then two years old. Her mother, a cocaine abuser, had not tended to the children in several days. Various family members undertook the task of caring for her, but her forceful and unmanageable tendencies wore them down and they were forced to pass her on to another relative. Mood swings are also common among those suffering from bipolar disorder. These are more drastic than those normal people experience. Normal teenagers have mood swings quite frequently; the causes can range from trouble with family, friends and boy or girl friends. These things can also cause mood swings of those suffering from manic depression, however, on a very different scale. Problems are amplified and often the beginning signs are withdrawal from family and friends, sleeping more, and trouble in school. Spotting the difference between mood swings that need to be taken seriously can be a life-altering decision made by a professional. Treatments such as electroconvulsive therapy can improve the mental state of those with this disorder. There are many signs of the manic stage of bipolar disorder. Some of these are apparent and, on the other hand, many are discreet. An increased energy, activity and restlessness occur, along with racing thoughts and rapid talking. A person experiencing mania has an excessive high, or euphoric outlook on life, and an unrealistic belief in their own abilities and powers. This person may also have a decreased need for sleep. Many times a person in the manic stage is extremely irritable and easily distracted. This person shows uncharacteristically poor judgement and a sustained period of behavior that is different from their usual self. A manic person, along with all of these experiences an increase in sexual drive, abuse of drugs (particularly cocaine, alcohol, and sleeping medications), aggressive behavior, and a denial that anything is wrong. These can all be serous signs of a problem and could possibly be life threatening. There are also many signs of depression that can be looked for. These can include a persistent sad, anxious, or empty mood, with feelings that one is hopeless. A depressed person feels restless and irritable, and is plagued by a constant feeling of fatigue. Depression makes it difficult to concentrate on and remember things, thus making decision making a difficult process. Military Organizational Structure Essay A person in this state may also feel as if they are worthless and helpless. A loss of interest in pleasurable activities occurs, this can also include sex. Depression can also lead to loss of appetite and weight, however sometimes it can lead to weight gain, and can lead to chronic pain and bodily symptoms not associated with a physical disease. A very unfortunate sign of depression can be suicidal thoughts, and sometimes these lead to suicidal attempts. It is very important that these signs be recognized. .

Frederick Douglass Essays (1162 words) - Lecturers,

Frederick Douglass Abolition stopped Frederick Douglass dead in his tracks and forced him to reinvent himself. He learned the hard central truth about abolition. Once he learned what that truth was, he was compelled to tell it in his speeches and writings even if it meant giving away the most secret truth about himself. From then on, he accepted abolition for what it was and rode the fates. The truth he learned about abolition was that it was a white enterprise. It was a fight between whites. Blacks joined abolition only on sufferance. They also joined at their own risks. For a long time, Douglass, a man of pride and artfulness, denied this fact. For years there had been disagreements among many abolitionists. Everyone had their own beliefs towards abolition. There was especially great bitterness between Douglass and William Lloyd Garrison, dating from the early 1850s when Douglass had repudiated Garrisonian Disunionism. Garrisonians supported the idea of disunion. Disunion would have relieved the North of responsibility for the sin of slavery. It would have also ended the Norths obligation to enforce the fugitive slave law, and encourage a greater exodus of fugitive slaves from the South. (161,162 Perry) Douglass did not support this idea because it would not result in the complete abolition of slavery. Blacks deserved just as much freedom as whites. He believed that the South had committed treason, and the Union must rebel by force if necessary. Astonished by Garrisons thoughts, Douglass realized that abolition was truly a war between whites. Garrison, and many others, had failed to see the slaves as human beings. Were blacks then supposed to be irretrievably black in a white world ? Where is the freedom and hope if all great things are privilege only to the whites? Douglass resolved never again to risk himself to betrayal. Troubled, Douglass did not lose faith in his beliefs of abolishing slavery. However, he did reinvent his thinking. Douglass eventually made his way with what amounted to the applied ideas of Alexis de Tocqueville and Fancis Grund, both of which were writing at the time when Douglass realized the truth about abolition. Grund and Tocqueville celebrated the new man, the self-made men who were breaking through old restraints. These restraints included monopolized privileges, restricted franchises, and the basic refusal of the main chance of equal opportunity. The blacks were confronted by the most vicious and deadly restraints any new man had been compelled to face in the United States. This was horrendous, but it was not insurmountable. Douglass decided that the separation between whites was an advantage to his cause. He could then make allies with one of the disputants in the fight and exploit the alliance to yield guarantees of access to the devices of power and mobility the new man had historically sought. In conclusion, he and his allies would not share any common causes except that your enemy is my enemy. Influenced by Grunds and Tocquevilles beliefs, this was Douglass new political strategy and social goal. William Garrison continued to hounded Douglass. He once said, I regard him as thoroughly base and selfish....He reveals himself more and more to me as destitute of every principle of honor, ungrateful to the last degree....He is not worthy of respect, confidence, or countenance. (Garrison Papers) But in 1862, during wartime, Douglass was ready to bury their differences and implement his new political strategy. Every man who is ready to work for the overthrow of slavery, whether a voter or non-voter, a Garrisonian or a Gerrit Smith man, black or white, is both clansman and kinsman of ours. Whatever political or personal differences, which have in other days divided and distracted us, a common object and a common emergency makes us for the time at least, forget those differences. No class of men are doing more according to their numbers, to conduct this great war to the Emancipation of the slaves than Mr. Garrison and the American Anti-Slavery Society. (Frederick Douglass, Monthly of March 1862). Raising the free black regiments for service in the Union Army was a policy intended to give blacks a sturdy claim on the state and prove that they were citizens of the United States. Frederick Douglass was extremely active, and his own

Hydrothermal Vents essays

Hydrothermal Vents essays Imagine being on the ocean floor. You are in total darkness and in unbearable pressure. You would think that in this freezing environment there is no life, but there is. Eight years ago something was discovered that no one could even imagine. It was a source of life called a hydrothermal vent. A hydrothermal vent is a hot spring found at depths from three to four thousand meters in areas along mid-ocean ridges. Plate movements occurring on the earths crust create vents. They cause the surrounding water to increase to high levels of temperature and also release large quantities of hydrogen sulfide in the form of black smoke. Hydrothermal vents are located in the midnight zone of the ocean. The midnight zone is mostly planes. There is a low concentration of oxygen because of all the pressure. The pressure exceeds to about ten thousand tons per inch. The midnight zone is a therophillic environment. This means that the entire zone revolves around hydrothermal vents. There are many creatures in the midnight zone. Tripod fish have three stick-like legs, which are used to find remains of dead animals. Limpets are eel-like creatures that have a soft head, which is used for moving around small rocks. Tube worms (pollychaet worms) are truly amazing. They live off the bacteria produced in there own body! This process is known as chemosythesis. Chemosythesis is the process in which a deep-sea dweller lives off its own bacteria. It gathers chemicals from hydrothermal vents and filters out the bacteria, forming a thick layer around its mouthparts. Tube- worms and sponges are the only creatures that resemble plants in any way in the midnight zone. Other deep-sea dwellers include clams, mussels, eelpout and shrimp. We study hydrothermal vents with many different methods. One way is to use submersibles. Submersibles are sea crafts that can carry people to the depths of the ocean. A towed camera system is usually attached to it. A so ...

Role of Organizational Culture in Change management Essay

Role of Organizational Culture in Change management - Essay Example Organizational change is a subject of high interest for both business researchers and academic researchers. Recent researches have mostly focused on the forces that lead to continuous changes within the organizations (Harigopal, 2006). According to Gibson and Barsade (2003), the forces of change cause organizations to rethink the deeply rooted cultural beliefs and values. In addition, the beliefs and values are also modified for the principal purpose of surviving in the shifting business landscape and coping up with intense competition. The dramatic amplification of markets, products, robust competition as well as enhanced technology has led business world to witness and experience a dynamic environment. Companies that have been able to flourish and maintain a strong market position are those which have learned how to effectively manage organizational change and respond to the environmental turbulence. Most of the organizations are aware of the need for change, but the challenge lies in the implementation process and effectively managing the internal resistance being offered by some group of employees. This study investigated on the role of organizational culture in change management and found that organizational culture to be a playing an important and positive role in managing the implementation of change. The methodology adopted for a study is extremely important as it gives direction to a study. In this study, only secondary data sources will be used to collect data. The secondary sources will be using journal articles, books, and authentic electronic sources. The conclusion to this study will be drawn by deducing the theories presented by the scholars about the area of concern. Hence a deductive approach will be taken to address the topic of study. Review of Literature Organizational culture is defined as a system of assumptions, values, norms, and attitudes, manifested through symbols which the members of an organization have developed and adopted through mutual experience and which help them determine the meaning of the world around them and how to behave in it (Janićijević, 2011, p.26). The author also believes that one of the vital components of management, which gets highly impacted by the organizational culture, is the organizational change management. The cultural assumption as well as the values shared by the members of the organization establishes the course in which managers

Research and Referencing Assignment Example | Topics and Well Written Essays - 500 words

Research and Referencing - Assignment Example devices are made of extremely trendy design and size so as to persuade the target customers to purchase the specific brand as compared to competitors within the region of Hawassa. This might prove effective for the mobile phone selling organization to amplify its customer base and loyalty in the market among others. Consumer behaviour is a very important term for the industry players of mobile phone segment in this era as it solves all the queries related to buying such as taste and preference of the customers, price margin, feasible time of purchase, the effective ways followed at the time of purchasing and the specific reasons for purchasing etc. If all the above mentioned queries might be analysed and evaluated by the marketer or the entrepreneur of a mobile phone, then the demand and total sales of the product lines might get increased as compared to their rival players. Certain other factors that influence the buying behaviour of a customer are individual and environmental (Sata, 2013). Among individual factors such as knowledge, perception, personality, attitude, life style etc offers high influence at the time of purchasing. Similarly, environmental factors like social class, culture, family etc also need to be determined at the time of launching or developing a specific mobile phone dev ice. Thus, from the above mentioned points, it might be clearly analysed that the prime factors that affect consumer buying decision are price, social factors, durability, brand name, features of the product and after sales services offered by the

Franklin Roosevelt Essay Example | Topics and Well Written Essays - 750 words

Franklin Roosevelt - Essay Example He also had a natural charisma that helped him to connect to with all sections of American population. He was a natural orator whose powerful voice stayed the listener’s heart. He also had a sense of patrician responsibility towards the other people. FDR had a very strong character as well as requisite political skills to get his programs enacted and communicate his visions of America. FDR was a strong believer in democratic views that is  the center-left and  social-liberal platform and supported  social  justice and mixed economy.  To elevate the situation in 1930s, he offered various programs that were designed for promotion of economic and social equality of the people all over the country. These programs were specially designed for promotion of consumer protection, various social programs, environmental protection, universal health care, and equal opportunity for all. In 1910, when he entered politics and ran for state Senate from Dutchness County, the local Democratic  Party supported his candidature as the â€Å"paper candidate†. The main reason behind this was that it was  a Republican  seat so the party did not expect a  democratic  win.  However, with his typical strong character and charisma, he ran a tight campaign and won the election.  He used these qualities in his life  time and again  when he was facing adverse times in  his personal  and professional life  (Polenberg, 2000).  After this victory, he went from strength to strength in his political life and used creativity to attain his objective. On  the domestic  front, when he took power for the first time as the President, the country’s economy was in completely ruined due to deficit issues (Polenberg, 2000).  . As soon as he took the office, he enacted many  laws,  which were expressly designed to lift the country out of 1930s depression. Also, he as completely committed to New Deal concept and backed it completely. On  the foreign  front, the world

Schweppes Company Analysis

Schweppes Company Analysis According to the case, Cadbury Schweppes are focusing on acquisition strategy in order to complement its portfolio of chocolate, soft drinks, sugar confectionary (candy) and gum. Since its first acquisition on gum businesses which is Hollywood, Cadbury went on to bid Adams another gum business. This is because Cadbury sees that chewing gum as a very attractive category to be included into their confectionary strategy. By acquiring Adams, they will have big chances of becoming leading company in the confectionary industries. Thus, Cadbury had implemented several strategies to bid Adams from Pfizer which may lead to the sustainable competitive advantage to the company itself. The following are several strategies that Cadbury had used to bid and acquire Adams into its confectionary business. Cadbury had created a dedicated M A team, which is under Stitzers strategy group, at corporate headquarters to replace autonomous and dispersed work by local businesses. Besides that, Cadbury Schweppes brought in nearly 100 managers from divisions around the world to Waldorf Astoria Hotel in New York City for a two week workshop to refine the model and build commitment to the deal and the planned synergy numbers. Thirdly, Cadbury Schweppes had indentified the top tier of Adams management and began making determinations as to who they would like to keep in the event of successful acquisitions. Next strategy is the mantra Best person, right to take the most qualified candidate to match the job that best suited him or her. They also assumed the merger as the potentially transformative event. Cadbury Schweppes had developed an exhaustive integration plan in the event of a successful bid for Adams. A steering committee would be set up with integration management team, and enable teams to achieve the full potential of the merger. Each of this strategies will be evaluated with 4 variables which are value added, rare, hard to imitate, and not easily substitutable. Any of these strategies which had fulfilled all of the four criteria will lead to the sustainable competitive advantage in order to bid Adams successfully from other potential bidders like Nestle, Wrigley, Kraft, Pepsico, Mars, Hershey and Pharma companies. According to the case, Cadbury is estimated ranked as the fifth in the line of potential bidders which is behind Nestle, Kraft, Mars and Hersheys. The first strategy is creating a dedicated merger and acquisition team to replace autonomous and dispersed work by local businesses. We evaluated it as rare because not many companies would spend so many times and human capital to build a comprehensive business model of Adams and also human resources just to make one acquisitions. Besides that, there is a added value behind the team, whereby a team of talented people were gathered to make a strategic business model to bid Adams as they could see the future of Adams which can make Cadbury a leading confectionary company in the industry. It is also rather hard to imitate because the strategy of mergers and acquisitions were planned by whole department rather than just 5 people unit. This 5 people unit team is non-substitutable, as Cadbury is the first company with the team that already begun a comprehensive of Adams model of businesses which include detailed information about marketing and sales, list of potential cost and revenue syne rgies for each of 50 countries and etc. This strategy had proven how well that Cadbury analyzed on Adams before they make decisions to acquire a company. Moreover, Cadbury Schweppes brought in nearly 100 managers from divisions around the world to Waldorf Astoria Hotel in New York City for a two week workshop to refine the model and build commitment to the deal and the planned synergy numbers. We do not see this as rare because according to the case, competitors would have higher cost. This strategy has value creations because it has brought in the value of team work and stimulates closer relationship between managers from division of around the world. It is rather hard to imitate by many of the companies because, such strategy may require a very large cost by having two week workshop the synergy numbers that they planned in this strategy are easy to substitute because in the case, Stitzer claimed that the synergies were not large enough to support the price necessary to win the deal. Third strategy whom Cadbury Schweppes had indentified the top tier of Adams management and began making determinations as to who they would like to keep in the event of successful acquisitions. This strategy has value creation because, before Cadbury identified and analyzed their organizational culture and its top management team whether it is suitable with Cadburys corporate culture to make a successful joint business in future or not. Furthermore, this strategy is considered as rare as it will help increase possibility of becoming the preferred purchaser for Adams as well Pfizer who is currently the CEO of Adams. It is also not easy to imitate by competitors, as not many top executives can win the chance to know Adams detailed corporate information as what Cadburys do. This strategy would be difficult to substitute by other competitors. For example Nestle, as they do not have much information about Adam especially regarding their corporate culture whether it would culturally fit wi th them or not, although they have large capitals to bid Adams over Cadbury. The fourth strategy with the mantra Best person, right job which means human resources will take the best qualified candidate to match the job that best suited him or her. Added value created by having the most qualified and talented employee to produce the best quality job for the company. Besides that, it is rare, because every company is unsure that it had any of their employees who could lead the large American divisions if Adams is successfully acquired. It is also hard to substitute as many managers did not have the experience to run an integrated business on a global scale. However, the mantra or slogan that Cadbury carry with them are easily imitated by others as every company have the same objectives to employ the best employee in order to help the company to achieve the utmost results as well as to improve productivity. They assume the merger as the potentially transformative event. This strategy has value added element where it is an opportunity to centralize, transform practices and create more shared services. Besides that, it is also rare that only Stitzer believed that this kind of acquisition may motivate others to accept changes towards better improvement. Furthermore, acquisition on Adams is something new on both cultural and social on the company itself. With such strategy in mind of every executives is hard and difficult to adapt my every organizations, as not everyone especially the senior executives will accept new changes or new cultural when a company are merged and have to change their rules and organizations which has caused this strategy hard to imitate. However, Cadburys senior managers foresee the merger and acquisition as an opportunity to restructure a new business model for Cadbury towards achieving leading confectionary company. There is very less substitute as Cadbury who wil l have a very motivating thinking towards accepting new changes which help the company to achieve sustainable advantage. Cadbury Schweppes had developed an exhaustive integration plan in the event of a successful bid for Adams. Such plan is rare because, within 90 days, all validation and planning of the synergies has to be complete and new synergy projects that needed to Beat the Model to be identified and mapped out. In addition, the plan is quite hard to imitate, as all the bidding preparation are required to work out within a short time and period whereby there is no other teams or competitors that could work out a successful integration plan in such a short period. Furthermore, we find out that it is quite hard to find another similar merger that could implement an integration will all the detailed work plan as well as synergy projects to be done within 60 days. Within the first 90 days monthly, all the monthly status report about merger integration and applicable synergies will begin in each department of the company itself, which indicated that the Cadbury has added value in terms of building st rategic plan to acquire Adams compared to other competitors. A steering committee would be set up with integration management team and enabler teams to achieve the full potential of the merger. This strategy contains regional value capture teams as well as functional value capture teams which are important to drive the company towards achieving sustainable competitive advantage. This is also rare because it is necessary to prepare huge amount of human resources to manage several teams in carrying out the integration plan. Furthermore, it is not easily imitated by competitors as not many companies would have interest to focus and spend time to organize a huge number of human capital to implement an integration plan just on the acquisition strategy which the company that acquired are not 100 percent would bring profits for the company itself. Besides that, Adams will also find hard to find other bidders like Cadbury whom had been making deep analysis and study about the corporate detailed information and there are some business similarities betw een Cadbury and Adams. In conclusion, out of so many strategies that Cadbury had implemented, only some of the strategies can lead to sustainable competitive advantage as they had fulfilled 4 criteria, namely added value, rare, hard to imitate and hard to substitute. The strategies are: (1) creating dedicated merger and acquisition team to replace autonomous and dispersed work by local businesses; (2) indentifying the top tier of Adams management and begin making determinations as to who they would like to keep in the event of successful acquisitions; (3) assume the merger as the potentially transformative event; (4) developed an exhaustive integration plan in the event of a successful bid for Adams; and (5) setting up steering committee with integration management team, and enabler teams to achieve the full potential of the merger

A Look at Intellectual Property Piracy In Taiwan :: Intellectual Property Piracy Taiwan Essays

A Look at Intellectual Property Piracy In Taiwan Intro: Current Piracy Situation In Asia, Intellectual property piracy is rampant. Much attention has been directed at this issue and progress has been made in almost all Asian countries. Among them, Taiwan has been singled out as one of the worst offenders in the Intellectual Property Rights (IPR) violation.[1] The following statistics shows that the piracy rate in Taiwan is not very high compared to Korea and China. (More recent data is unavailable when I checked BSA.) Table 1. Piracy rates --------------------------------------------------------- Country 1994 1995 1996 1997 1998 Korea 75% 76% 70% 67% 64% U.S. 31% 26% 27% 27% 25% Japan 66% 55% 41% 32% 31% Taiwan 72% 70% 66% 63% 50% China 97% 96% 96% 96% 95% Total World 49% 46% 43% 40% 38% --------------------------------------------------------- Source: Business Software Alliance (BSA) --------------------------------------------------------- Why is Piracy so Rampant Why, then, is Taiwan considered a major offender for the last three years and counting? First, Taiwan has a monopoly on CD manufacturing and is renowned for its hardware manufacturing. Spend some time researching about blank CDs and you will find that most of them are manufactured in Taiwan.